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Leatherman is synonymous with multi-tool. Each year they launch a campaign around the holiday season to encourage end-of-year gifting.
This campaign was our first venture with Leatherman, tying the great outdoors, crafting, and the holiday spirit together. These are a few examples of the kinds of content we produced.
While we implemented traditional photo and video assets into the campaign, the real stars were the blended media. On the left is a seamless loop that shows different multi-tools overlaying outdoorsy wrapping paper. The middle video is a video about many of the tools that come in the Free P2. The video on the right is seamless loops of snow falling around a Wave+ multi-tool. This initial campaign has led to a long-standing relationship.
