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Mindful Care wanted to raise brand awareness in new markets with an ad that captures their commitment to inclusive, accessible mental health care.
They entrusted us with creating a CTV campaign that would introduce the brand to new audiences in a way that feels direct, warm, and reassuring. We developed a simple yet powerful concept, focusing on three core messages: everyone is welcome, with diverse and inclusive care options; the cost is kept accessible with nearly all insurance accepted, including Medicare and Medicaid, benefiting lower-income families; and care is convenient, whether through virtual appointments or in-person visits.
Our ad highlighted these benefits with an inviting, people-focused approach, showing real-world examples of patients from varied backgrounds connecting with compassionate care. Mindful Care’s vision for a future where mental health support is accessible to all took center stage, setting the tone for their expansion into broader markets.
If you’re looking to tell your brand’s story in a way that connects authentically, Nice Shirt Media can help craft a campaign that resonates. Reach out to explore how we can bring your vision to life.
