about
The Business & Computer Technologies Division of Washtenaw Community College wanted to promote their vast department. They needed to convey multiple key points about their division and what it offers potential students. This is where Nice Shirt Media stepped in.
Because the division covers so many programs, the first challenge was to touch the widest variety possible, while not getting bogged down in any one of them. Succinct communication is key.
We created a simple, uplifting explainer video that could hit each point that needed to be covered while maintaining a certain level of entertainment.
This video is the highest performing video that Washtenaw Community College has pushed to date. It has been utilized in four marketing campaigns years. That’s a strong return on investment.
